The big idea!
The goal of the #hackyourjeans platform is explaining the value of torn, old denim for the circular textile industry and showing the product possibilities all made with our ESG Green yarns.
Up-cycling the worn-off denim to yarn, that can be woven or knitted to produce new qualitative products, is the solution.
The advantage of recycling post-consumer denim isn't only decreasing the textile waste pile. in addition less resources, like water and energy, are needed and CO2 pollution is lower, compared to using virgin materials.
These favourable industrial conditions are sometimes difficult to understand and visualize. To offer full transparency, we work together with REMOkey, an independent partner.
REMOkey calculates all the environmental savings of recycled products in comparison to using virgin materials.
ESG News | November, 7th 2019